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Every part of customer loyalty, in one place that talks to your till.

Custas replaces the stamp cards, the coupon spreadsheet, the newsletter tool and the paper gift cards with one system. Every piece knows what the others did.

A membership club that recognises people, not cards.

You decide what makes a member unique: a personal identity number, phone, email, member number or your own customer ID. At the till, any of them finds the same person.

  • Swedish, Finnish, Norwegian and Danish ID numbers, validated and normalised. 811218-9876 and 198112189876 are the same person
  • Households can share a phone number while emails stay unique, if you want them to
  • Segments that update themselves: “Gold members who haven’t visited in 60 days”
  • Merge duplicates, add notes and tags, and import thousands of members from a CSV

Campaigns as clever as the big chains', and as clear as a receipt.

Build offers in the portal and they apply at the till in milliseconds. When someone asks “why didn’t my discount work?”, Custas shows you exactly why.

Percent or amount off

Bundle prices

Buy X, get Y

Free shipping

Birthday offers

Weekday deals

By brand or category

Clear stacking rules

Generate up to a million unique single-use codes in one batch, with no duplicates and no look-alike characters, or write your own like SUMMER2026 or VÄLKOMMEN.

Rewards people can feel, every time they shop.

Pick the mechanics that suit your business, or combine them.

Points

Earn on every purchase, extra on chosen products or campaigns, and spend them as payment at the till.

Tiers

Silver, Gold, Platinum, or whatever you call them. Members move up automatically, with perks per tier.

Digital stamp cards

“Your tenth coffee is free”, without paper cards that get lost in a wallet or washed in jeans.

Gift cards

Sell, top up and redeem gift cards at the till or online, with a full ledger of every transaction. Import the cards you’ve already sold, and accept gift cards and points together as payment.

Wallet cards & member app

Members add your card to Apple Wallet or Google Wallet in your colours and logo. It updates the moment their points or tier change. A member app on their home screen shows points, receipts and personal offers, with push notifications for the members who want them.

Talk to customers in their language, only when they’ve said yes.

Email, SMS and push from one place, with templates in Swedish, Finnish and English. Built-in translation does the first draft for you.

  • Automations: welcome, birthday, tier upgrade and win-back messages that run on their own
  • Broadcasts: schedule a campaign to a segment, and see who received it
  • Your own providers: SendGrid, Postmark, Mailgun, SMTP or 46elks, or use ours
  • Consent checked at send time, with one-click unsubscribe in every marketing email

Every purchase becomes something you can learn from.

Digital receipts

Stored per member and shown in the app. They carry what Kivra needs, and handle partial returns correctly.

Member insights

Visit frequency, spend, lifetime value and churn risk, so you know who to thank and who to win back.

Campaign results

See which codes were used, by whom and in which store, and what each campaign actually brought in.

A portal your staff can actually use.

Everything an integrator can do through the API, your team can do on screen. In Swedish or English, light or dark, on a laptop or a phone.

  • Plick, the built-in assistant, turns “20% off coffee for Gold members on Tuesdays” into a draft campaign. It runs inside Custas, so nothing is sent to an AI service
  • A separate test environment for trying things out, with an unmissable amber bar
  • Team roles, two-factor sign-in and an audit log of who changed what

Give your customers a reason to come back.

See Custas with your own till, your own offers and your own data rules. A 30-minute call is enough to know whether it fits.

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